Brother Ad School Buenos Aires: Push the Power TV Bronze Award (2025)Kodak: Revélate
Film photography has historically documented human persistence and conviction.
A play on words on “rebelado/revelado”, which respectively mean to rebel and to develop film, Kodak reminds us to pioneer our acts of rebellion.
EN: When pictures still developed (rebelled), so did we.
The following materials were added to the campaign post-submission to complement this portfolio site.
Reveal Yourself (Be a Rebel)
to avoid repeating history, we have to know it.
to know it, we have to reveal it (develop it).
Reveal Yourself (Be a Rebel)
it’s in our nature:
to rebel and to reveal it (develop it)
Brand activation: Revélate photo booth
Step 1: The Revélate photo booth detects users holding up protest signs.
Step 2: Upon detection, the booth releases (1) free Revélate Kodak disposable camera for users to capture their acts of rebellion.
Step 3: Users can develop their film at select partner film stores and share their pictures on the Kodak site, building a documented history of rebellion.
Brother Ad School Buenos Aires: Push the Power TV Bronze Award (2025)CW: Andy Cabezas & Ariel Suli
AD: Nicole Andrés