Development of social media calendars and hashtag strategy tailored to each platform: Instagram, Facebook, and Bluesky.

Post design and copywriting, leading to increase in platform interactivity and engagement.

Creation and design of monthly newsletter using Constant Contact.

Community management across social platforms, ensuring community engagement.

Content proposal writing and execution for YE4C Instagram and website platforms involving themes such as environmentalism, healthcare equity, and reproductive rights.

Creation of strategic and visually appealing content for website and Instagram platforms, creating graphics in Canva and InDesign.

Monitoring and analysis of key performance indicators (KPI’s) to evaluate Instagram and website content performance and implement strategies.

Creation of detailed reports to best understand social performance trends, audience behavior, leading to actionable insights for content improvement.

Crafted original messages across projects and participated in concepting for new campaigns.

Worked with Hive project routing tool.

Understood health field topics to craft copy tailored to health care practitioners and patients across two oncology and one dermatology indication.

Performed fact-checks to ensure project legality and accuracy.

Learned to work with Veeva and FUSE submission systems.

Researched, designed and wrote the Orchard Care Guide for the Community Farm & Gardens team on Canva and made available to student body through Issu.

Crafted social media content for UCF Arboretum Facebook, Instagram and Reels, reaching consistent engagement with students and local communities. Acted as liaison between Arboretum teams and broader UCF community.

Videography and photography work for social media.

Environmental workshop creation, hosting and promotion through social media channels and guerrilla marketing. Volunteer shift leading.

Informative material translation into Spanish promoting inclusivity.